Who I help · InsideOut Strategic Growth Co.
For service-business owners who need the work to move without chasing every step.
I help contractors, subcontractors, and professional-service businesses improve operations, connect systems, and manage sales opportunities. Whether you need more consistent follow-up or more capacity for the work you already have, we start with what’s getting in the way.
Based in Richmond, Virginia · Serving Henrico, Chesterfield, and Central Virginia · Remote support available
The businesses I work with
Different services. Familiar sticking points.
These are examples of where my work fits. The important question is what needs to happen between the first inquiry, the work itself, and getting paid.
Contractors & home services
General contractors, painters, roofers, landscapers, and service trades
You’re managing jobs and crews while estimates, customer updates, and office work compete for your attention.
- Estimates waiting on information or approval
- Crews starting without the details or materials they need
- Callbacks, scope changes, or costs that are hard to track
- Billing and customer follow-up that fall behind the fieldwork
Subcontractors & specialty businesses
Trade partners and businesses pursuing commercial or subcontract work
You need suitable opportunities and strong relationships, alongside a clear view of what you can actually take on.
- Little time to research opportunities or nurture relationships
- Bids, proposals, and follow-ups spread across inboxes
- No shared view of what’s pending or who owns the next action
- A gap between winning the work and preparing to deliver it
Professional-service businesses
Consultants, legal practices, wellness providers, and client-service teams
Your expertise brings clients in. The intake, paperwork, scheduling, and communication still need a reliable process.
- Inquiries that don’t move smoothly into booked work
- Repeated data entry across forms, documents, and systems
- Unclear client status or missing information at handoffs
- Routine decisions and reminders that keep coming back to you
Where support can make a difference
What needs to change in your business?
“We need more work—and time to pursue it.”
I can help research prospects and opportunities, organize your pipeline, and take on agreed outreach and relationship follow-up. We define the work you want to win and the next steps to pursue it.
“We’re busy, but everything runs through me.”
I examine workload, responsibilities, and decisions to find where the owner has become the default next step. The fix may involve clearer procedures, better access to information, or a different handoff.
“Our tools aren’t making this easier.”
I look at how your team uses its existing software and where information gets re-entered or lost. Support can include workflow design, intake automation, connected systems, or a practical tracker.
“We’re doing the work. Where’s the return?”
I review the relevant pricing, delivery costs, rework, scope changes, and billing processes to identify gaps worth investigating. We use the available records to decide what needs attention first.
A good working fit
You’re ready to change how the work gets done.
- You have customers, active work, or a clear opportunity to pursue.
- You can share the relevant process, records, and team perspective.
- You’re willing to examine the process alongside individual responsibilities.
- You’re ready to agree on priorities, ownership, and a budget for the work.
You don’t need a perfect brief—or a particular CRM.
You can bring one recurring problem, a defined project, or a need for ongoing support. I’ll help clarify the work before we agree on the scope.
The tools listed on my site are examples. I start with the systems you use and assess what they can support, what needs to connect, and where a change would help.
If your business doesn’t fit neatly into the categories above, describe what’s happening. We can discuss whether my experience matches the work you need.
Start with the problem
What keeps landing back on your desk?
Tell me what your business does, what keeps getting stuck, and what you want to work differently. We’ll discuss whether a focused review, an implementation project, or ongoing support makes sense.
Visit the Let’s Talk page