Hi, I’m Karissa.

I’m the founder of InsideOut Strategic Growth Co.

I work with business owners who have built something that works — but keeping it all moving is taking more of their time and attention than it should.

A lot of the businesses I work with are service businesses, but they don’t all look the same.

It might be a contractor juggling estimates, crews, customers, and job schedules. A professional practice trying to keep up with clients and follow-up. An event or mobile service business coordinating bookings, staff, supplies, locations, and a dozen details customers never see.

The industry can be completely different. The problems behind the scenes are often pretty similar.

Someone has to know what happens next.
Customers need to be followed up with.
Work has to get scheduled.
Information has to get from one person to another.
The numbers need to make sense.
And eventually, the owner can’t keep being the person who remembers everything.

That’s where I come in.

I like figuring out how the business actually works.

Not how the process is supposed to work.

What actually happens when a customer calls? Who follows up? Where does the information go? Who schedules the work? How does the next person know it’s their turn? What gets written down in one place and then entered again somewhere else?

And when something gets missed, who ends up fixing it?

Usually, those conversations tell us pretty quickly where we need to look.

My background is in business operations, implementation, customer experience, process improvement, and business development. I’ve worked in large organizations and small service businesses, and I’ve seen the same thing at both ends: good people can still spend a lot of time working around a bad process.

I’m not interested in adding more work just for the sake of saying we improved something.

I want to make the work make more sense.

I don’t start by telling you to buy software.

You may need a better tool.

You may already own the right tool and just aren’t using it well.

Or the problem may have nothing to do with technology at all.

It could be that nobody really owns the next step. Your follow-up depends on somebody remembering. The team has three different ways of doing the same thing. Pricing hasn’t kept up with costs. You’re doing work twice. Or something that was perfectly manageable when the company was smaller just isn’t working anymore.

We figure that out first.

Then we decide what actually needs to change.

That could mean cleaning up a workflow, making responsibilities clearer, improving scheduling or follow-up, building a simple tracking system, looking at pricing and margins, creating useful reporting, or getting the tools you already have to work better together.

Sometimes it’s one specific problem.

Sometimes there are several things connected to each other.

And sometimes a business owner simply needs someone who can get into the details with them and keep the work moving.

What I want for the businesses I work with

I want you to know what’s going on in your own business without having to chase people down to find out.

I want your team to know what they’re responsible for.

I want important work to get done because there’s a clear way to handle it — not because you remembered to remind somebody.

And I want you to be able to make decisions with a better understanding of your time, your costs, your margins, and where your money is actually going.

The goal isn’t to turn a small business into a giant corporation with a rule for everything.

It’s to put enough structure around the business that it can keep moving without everything having to run through you.

You’ve already built the business.

I help you make it easier to run.